The Law of Stickiness
Have you ever felt as though what you say does not matter? I have this experience often. Many nights I come home and flop on the couch and wonder why I ever speak. It is as if nobody is listening. Then I read The Tipping Point by Malcolm Gladwell and the “Law of Stickiness”that he has identified. Gladwell shares the story of Sesame Street and Blue’s Clues and how both shows were developed in such a way that their messages would stick. I think that this might be my problem. I do not often think about how to make my message sticky.Gladwell’s “Law of the Few” says you need the right people. The “Law of Stickiness” says you need the right message. Gladwell reasonably states that if Paul Revere were telling people about a sale at his silver shop the Massachusetts countryside would not have been mobilized, there was something sticky about “THE REDCOATS ARE COMING!”I think that this is...